We know it when we find it. Trialing and pheno-hunting in our facility is like engaging all the senses—this is where our growers truly come alive. We’re on the lookout for the classics—signature aromas, dense frostiness, and robust bud structure—but we’re also searching for those rare, one-of-a-kind traits you’ve never encountered before.

How does it smell? What’s the bud structure like? Maybe it’s a bold, gassy scent or the zesty aroma of marmalade or fresh-squeezed orange juice. Perhaps it boasts a regal purple hue or an eye-catching spiral bud formation. Or maybe it’s in the way it matures or delivers an unforgettable smoking experience.